Our Organization:

DBD International is in the business of building corporate. service, product and retail brands that empower a company and its presence in the marketplace. DBD, as a consortium of marketing professionals, is an international award winning design and marketing firm, specializing in corporate and brand identity, corporate literature, packaging, promotional literature and on-line applications.

DBD is also the creator of the proprietary OneVoice Image Management program for assignments that demand the full power of design in business. Our goal: To help your company achieve its full potential in the marketplace.

Our reception area, where you can see principals David and Sherry Brier reviewing a project, is a showcase for many of the projects DBD has produced over the years.

Our Clients:

DBD's clients include CTC Telcom, Chase Manhattan, Esteé Lauder, Tower Realty Trust, Ice Rounds, Ketchum Promotions, Mijenix, NetVersant Technologies, Pantone, Quarterdeck, Showtime Networks and Westvaco Corporation, to name a few.

The common denominator of all of DBD's clients is an insatiable will to win and the burning desire to get it right... the first time. It isn't our client's size, budget, geographic location or their type of industry. It is only its own realization that good design is good business. With this common ground of understanding, DBD produces the kind of market presence your competition will envy.

Many examples of DBD's work can be viewed in the portfolio section of our website.

Our President and Creative Director:

David Brier, DBD's President and Creative Director, has had his work featured in numerous magazines, including Art & Design News, Art Direction, Communication Arts, Creativity, Graphis, How magazine, Grafica (Brazil), Packaging World, and Studio magazine (Canada). Many books and annuals have also featured his work, such as the American Corporate Identity series, the New York Art Directors Club, Direct Mail Design, European Design Portfolio, How magazine's International Design Awards annuals, How to Make Your Design Business Profitable, Print's Regional Design Annuals, the Type Directors Club annuals, and Graphis Posters 97.

In addition to nine of his illustrations being included in Adobe® Illustrator® 7's CD-ROM gallery, David Brier is also the author and designer of several best-selling books on the power of design and typography shown below. David also is an adjunct professor at University of Wisconsin-Stout.

The first of the award-winning series.	The second in this series showcasing the best work of the decade.	The international follow-up to this successful series.

DBD International. We're dedicated to you, your brand -- whether a company, service or product -- and the realization of its full potential.

Branding is the culmination of numerous disciplines that, when properly aligned and managed, exceeds the sum of those skills when used individually. These disciplines include design, positioning, marketing analysis, color management, copywriting and art direction to name a few.

Look at some companies that have created great brands: Nike, Gap, Disney, Starbucks, Charles Schwab, McDonald's, Microsoft, Lexus, Intel, Ben & Jerry's, and yes, even Michael Jordan.

As you see, a powerful brand can be anything. And the key to building a great brand is knowing and applying certain exact principles. And branding is unique: it encompasses all the disciplines of a design firm, an agency and a strategic marketing firm all in one.

Recognition. Confidence. Emotional ties. Relevance. And loyalty.

All great brands have an undeniable presence. They are neither timid nor tentative about who they are, whatever the image -- conservative, dynamic, or fun (like Disney). The result is one distinct voice that creates or redefines a niche or category. And that affects marketshare and profits.

As an example, Nike's aggressive branding grew that company from a $175 Million business in 1987 to a $4 Billion company just seven years later.

Within the disciplines of design, imagery, copy, marketing and technology, branding uses many tools: language, emotion, wit, color, insight, research, humor, typography, imagery, style, printing techniques, computer savvy, paper selection, persistence, and more persistence.

Its application is relevant to every area: corporate/brand identity, business systems, office environments, literature, packaging, on-line marketing, advertising, ad infinitum.

Leveraging a company, product or service into the lives of your public is where branding comes in. And that's where DBD comes in.

There are key steps DBD uses to create a great brand -- the type of brand that bothers competitors. There is an exact sequence.

Developed by DBD's President and Creative Director, David Brier, the diagram below shows the steps necessary to create a great brand. But as David Brier himself states, "Rules enable one to follow. Knowledge enables one to lead."

As you see, the above proprietary system, when used in full, outlines DBD's OneVoice Image Management program. And, as shown above, requires a continuous effort to ensure it is alive, dynamic and relevant in an everchanging marketplace.

DBD is dedicated to the brand. And it's branding that separates one company / product / service from another, and tells the customer whether they've chosen a leader or another dispensible "me-too."

You can view examples of DBD's branding work in the branding and OneVoice sections of DBD's portfolio.

FREE OFFER: If you want to see how your branding efforts compare to those incorporated by world-class brands, please visit our Complimentary Brand Analysis, it will take only a few minutes to complete.