| What would best describe your responsibilities? |
|
|
| Tell us briefly about your company,
product or service. Please be sure to include your target audience,
market region (local, region of US, national, global), number
of years this brand has been out, and the media by which this
brand is made known (include packaging, on-line as well as direct
mail, literature, etc.). |
|
|
|
| 1. Is your branding and marketing based on a long-term
strategic plan? |
|
Yes No |
| 2. Is management aware that it has a brand to build? |
|
Yes No |
| 3. Do you know the perception of your brand in the
marketplace? |
|
Yes No |
| 4. If yes, state briefly how your
brand is perceived. |
|
|
| 5. How well does managment know its brand in the marketplace? |
|
Very Well Moderately
Well Not
well at all |
| 6. Does your brand (i.e., company, product or service)
stand for anything? (Example: Nike stands for the ultimate in
sports and athletes; Starbucks stands for the finest in coffee
beverages.) |
|
Yes No |
| 6a. If so, please state briefly what your brand stands
for: |
|
|
| 7. Does your brand have a real niche or catagory it
represents? |
|
Yes
No |
| 7a. If yes, state niche or category: |
|
|
8. Does your brand tap into your consumer's emotions?
(This is important.) |
|
Yes No |
| 8a. If so, how is this achieved? |
|
|
9. Does your brand connect people to an on-going
story they want to know more about? |
|
Yes No |
| 10. Is your brand presented with strong design consistency?
(Consistency does not mean monotony. MTV is consistent with its
brand, and is anything but monotonous.) |
|
Yes
No |
| 11. Is your brand considered truly relevant in your
consumer's mind? |
|
Yes No |
| 12. Anything else you feel is relevant
about your brand: |
|
|
|
| How would you like us to let you know the results
of your analysis? (Make sure that you have given us the means
to respond, e.g. if you select 'telephone' then ensure you have
supplied your phone number in the section above, or 'Contact
Us' page.) |
|
|
| Are you authorized to initiate design and marketing
programs for your company's marketing? |
|
Yes
No |
| If not, who performs that function? |
|
. |
| First Name: |
|
|
| Last Name: |
|
|
| If you entered someone else's name above, who do you
want the result of this analysis sent to? |
|
|