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Menomonie, WI - November 12, 1999 Portofino International Bank was launched in November 1999 to service high net worth individuals looking for a way to dramatically improve their investment opportunities. The release of the bank's brochure, set to coincide with the launch of the bank, was carried out by DBD International, the branding company that specializes in creating and maintaining corporate imaging and messaging that talk, for businesses new and old. From initial interviews and market research to photo research of 1,000 images, DBD wrote, designed and supervised the extremely demanding printing specifications. "I wanted to take advantage of DBD International's OneVoice Image Management program," explained Gianni Bisanti, founder of the bank. "The quality of the finished work is exceptional. It was produced smoothly and professionally, well within the time constraints, so I couldn't be happier." Portofino Bank itself is named and modeled after the luxury resort on the coast of Northern Italy, an exclusive destination for the elite of Europe and the world for many centuries. "It was important that we capture that heritage and sense of wealth," notes David Brier, president and creative director of DBD International, "so that we fortify Portofino's already strong and positive name recognition to meet the launch in just an eight-week period. With media messages at an all time high, producing way too few results, the power of a brand's image and message can be its most crucial differentiator in the marketplace. "In the case of Portofino International Bank, we steered away from the cold and transient, hi-tech feeling that so many new enterprises seem to embody in their marketing materials. Instead, we offered the warm human touch and combined it with the grandeur and heritage of the Italian culture, to create a piece that would entice as well as communicate, and based on intitial responses, I'd say we have succeeded." "From the flyleaf that itself looks like old currency," Basanti added, "to the choice of words and imagery that are redolent of great wealth, the piece is an ideal mouthpiece for the bank. It is already creating the desired impact." DBD International specializes in corporate and brand identity, corporate literature, packaging, promotional literature, and online applications to enable companies to reach their full potential in the marketplace. The OneVoice Image Management program is a proprietary program available exclusively through DBD International. |