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CSMF&L
Law firms have had a tough time of breaking through the
"you-can't-market" stigma. Fortunately, CSMF&L is a law firm
whose partners are mavericks, visionaries and believers -- especially
in the intelligence of their public. After our initial review of the competition's
literature and marketing, the choice was either more corinthian columns
and gavels or an entirely different twist. The twist won out and so did
CSMF&L. After creating their new identity,
we chose the visual metaphor of a relay race in black and white to convey
the power, teamwork, accountability, comraderie and stamina so integral
to this firm's makeup. |
