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Phoneworks
Marketing the latest in interactive telephone campaigns
to promotional managers is kind of like selling ice to an eskimo -- they
figure they don't need what you have, or are too busy to care. This was
the challenge we had to overcome in developing a direct mail campaign. Objective:
develop a three-dimensional vehicle that generates huge response. We designed
these packages and tied in an incentive to call -- after all, they could
be the winner. Once a person got on the phone, they got fully exposed to
the technology while waiting to discover what they won.
The above campaign (and its sister piece) garnered such
high return, we refuse to publish the percentage since you wouldn't believe
us anyhow. Suffice to say, over the course of three years, the company doubled
its earnings.To see another branding project for Phoneworks click
here. |
