Step-by-Step Graphics

This design industry publication has an annual issue that explores and recognizes the design process in numerous areas of the profession. When DBD was commissioned to develop this special issue's cover, the challenge was to take the simplify the design process into one cohesive image that told -- or appeared to tell -- the entire story.

This was the first commercially published use of our mascot: The DBD Man (based on the 1920's Arrow Shirt). On the left, you have all the elements incoming for a project: information, market studies, objectives, positioning issues, etc. and outflowing is his simple vision -- solution -- aligning of all these random bits of data.

The response? According to the editor, the calls just kept coming in from readers across the nation applauding this cover's "solution".