City Ice

When City Ice Company wanted to "brand" ice, we knew we were facing the job of branding what is probably the biggest commodity in existence: frozen water. After a thorough review of this ice, the industry and the competition, we developed a marketing strategy, a name, the logo, the package design and all signage applications resulting in "Ice Rounds, The Colder Ice." We found it does cool ice faster and branded that - resulting in a 35% increase in sales and the largest amount of PR coverage for any "brand" in ice history. Click here to see the what they started out with compared to what the brand they now have.

The company CEO emphatically reminds us, "We made ice history!" To see him beside one of his trucks, click here. Projects like this result from wiping away preconceived ideas and exploring the possibilities. What you see here is the result.