TRIA

As the last company to enter the multi-nibbed designer marker category, Letraset needed a compelling solution to even remotely penetrate this market. DBD was called in to develop the name, identity, packaging and literature to launch this in three international markets.

After developing a compelling identity and packaging scheme, TRIA needed a slogan to conveys its niche in this competitive market. The slogan "Three Nibs. One Marker. One Solution." succinctly communicated what TRIA was and is, the first three-nibbed marker.

All told, this identity applied to in-store displays provided the unified message needed to create this brand and aggressively achieve the market share it shares today.