As one of Minneapolis' leading computer resellers, Digital Minds needed to upgrade its identity and the respective position it held in the marketplace.

We first upgraded the logo to reflect the company's expansion and maturity. This was accomplished developing a full-color version of the logo (click here to see before and after comparison) using silver foil on all stationery items. We fortified this with the slogan "Giving the Power Back to You" and presented Digital Minds as a "Progressive Technology Provider" to differentiate the company from any other reseller.
		Old Image	New Image

Continuing the overhaul of the company's presentation, we incorporated our OneVoice Image Management program to develop a positioning brochure with a 3-dimensional pop-up centerfold showing the full range of services offered by Digital Minds.

The final culmination of developing the Digital Minds brand was the poster (shown left) given to designers, agencies and prepress service firms as well as the full-color mouse pad.

This is a OneVoice Image Management project.