Westwind Graphics -- Project of the Month.

MENOMONIE, WI -- This company is one of the leading printers in this region of Wisconsin. Their growth had resulted in outgrowing their former image. As a result, DBD developed a new identity (Click here to see a detail) that has been fully applied to a business system and other signage applications.

To initiate this new identity, DBD took full advantage of a new press installation which would further increase their ability to service their clients. The campaign you see above follows a very simple theme for the brochure and an accompanying postcard campaign. Striking full color images with simple copy read as follows:

Introducing Freedom (with an image of the American flag)
Introducing Growth (with an image of a striking sunflower)
Introducing Discovery (with a silver needle in an amber-colored haystack)
Introducing the New 4-Color Press at West Wind Graphics (with the new logo)

To further keep the brand dynamic, unified and ever-present, all staff were given personalized jackets with the new logo embroidered as a holiday gift.

Each jacket has the employee's name on the front while the back showcases the new identity beautifully embroidered. Each jacket required over 135,000 stitches to produce the logo.

West Wind Graphics can be viewed in next month's OneVoice gallery.

This is a OneVoice Image Management project.